CREATIVE DIRECTOR / STORYTELLER
Great stories
have gravity.
I’m Peter Unger. I lead creative teams, shape brands, and turn good stories into work that moves people. From the big idea to the smallest detail, I connect strategy, writing, design, and the people behind the work to make the whole thing feel unmistakably human.
01 / SELECTED WORK
The work.
A quick look at the insight, the idea, what I did, and how it showed up in the world.
FILM & TV / SOCIAL & DIGITAL / EXPERIENTIAL / PRINT / COMEDY
SELECTED PROJECTS / EXPLORE BY BRAND
E*TRADE ↗
Film & TV · Digital · Comedy — An unexpected cast. A campaign built to travel.
Comcast / Xfinity ↗
Film & TV · Comedy — Two briefs. One very simple idea.
Jameson ↗
Experiential · Digital · Print — An outdoor ad that talked back.
Outback Steakhouse ↗
Film & TV · Comedy — A pitch win with a Super Bowl debut.
Sonic Drive-In ↗
Social & Digital · Comedy — A social voice with room to play.
MTV URGE ↗
Print · Digital · Outdoor — Music discovery with a point of view.
Frontier ↗
Film & TV · Social · Comedy — Meet the neighbor who means well.
Marc Ecko ↗
Print · Art Direction — A sharp visual language for fragrance.
02 / MY APPROACH
Be surprising. Make them laugh. Make them think.
Don’t be afraid to start over.
That was the best advice I got as a young creative. I’ve carried it through my career, passed it on to my students at SVA, and shared it with anyone who’ll listen. It still shapes how I lead a team and how I know when an idea is worth pursuing.
More about me ↗ Résumé ↗ LinkedIn ↗
03 / LET’S TALK
Tell me what you’re making. I’ll bring ideas, timing, and a healthy respect for the punchline.