AGENCY: DIGITAS

ROLE: Creative Director / Copywriter

The assignment came with two separate briefs. One asked us to develop a campaign featuring a celebrity. The other challenged us to communicate that Xfinity gives customers everything they want.

Instead of treating them as separate ideas, I combined them into one. After all, who gets everything they want more than celebrities?

That insight became the campaign. Jane Lynch, Sofia Vergara, and Neil Patrick Harris each looked directly into the camera and declared, "I get everything I want. Not because I'm a celebrity. Because I have Xfinity."

By merging two unrelated briefs into a single idea, we created a campaign that was simple, memorable, and even won some awards.

AGENCY: EPSILON

ROLE: Creative Director/Writer

This was a true 360 campaign that expressed itself in everything from DM, a YouTube Channel, Facebook Live, TV, Radio and Print. Frontier is the underdog in the Cable provider wars and wanted to shed a light on the people who advocate for them. “Will” is a nice enough neighbor who is so laser focused on the benefits of cable that he is blind to things like hurt feelings, overstepping, and in one instance he doesn’t even notice that the animal he’s holding is not a cat.