RYDE - HOWIE MANDEL

ROLE: CREATIVE DIRECTOR / WRITER

What I’m most proud of here is the problem we solved.

Ryde had hired Howie Mandel for a live read, but the footage was static, shot straight to camera, with a few products awkwardly arranged on a table.

They challenged me to turn it into something entertaining that people would actually watch. With the help of some great editors and creative collaborators, we transformed the raw footage into a piece Ryde loved and promoted heavily.